“A meal without mushrooms is like a day without rain.”John Cage


We started this business in 2001 because we really wanted people to find a haven in our hectic world where they could shop in peace. We are deeply passionate about ethics and rights. We believe that you deserve to be able to purchase products where full product description is enclosed from absolutely honest ingredient lists; to country of origin and the cruelty free status of the item. The products that we choose to buy have a massive impact on the health of every creature on our planet. It’s a really big deal that we are empowered to make the best purchasing decisions that we can.

Why should

choose us?

We never compromise on quality and choice

You don’t have to compromise on the luxury and choice when you start using natural and organic products. We go out of our way to source the widest range of reasonably priced high quality natural and organic products for you to choose from.

We are reliable

Ordering and receiving parcels from us is one less thing you need to worry about in your life.

You can trust us

If you are not completely happy with the products you have purchased from us, just return them to us. We want this to be a positive and uplifting experience and we want the products you have purchased to genuinely add value to your life, without costing the Earth or taxing your body unnecessarily.